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Privacy Policy 

Indianapolis Motor Speedway Foundation, Inc. Privacy Policy – Effective & Last Modified February 28, 2023 

This website is a service of the Indianapolis Motor Speedway Foundation together with its parents, subsidiaries, affiliates, agents, vendors, and licensees (collectively, “IMSF,” “us,” “we,” or “our”). We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected when you access the website or any other website we place this Privacy Policy on (“Website”), use any of our mobile or other applications (“Applications”), or access or use any of our social media pages, how we and others use this information, under what circumstances we may disclose the information to third parties, and the instances in which we may allow third parties to collect information directly.  Depending on your activities when using or accessing our Website, Applications, or social media pages (collectively, “Services”), you may be required to agree to additional terms and conditions from time to time. Without limiting the preceding, our services include any promotion, contest, or sweepstakes that refer to this privacy policy concerning collecting and using your information.   

This Privacy Policy applies regardless of whether you use our Services via a computer, mobile device, or other platform or equipment (collectively, your “Equipment”).  This Privacy Policy also applies only to information we collect through our Services, including, without limitation, our Website, Applications, and social media pages, and does not apply to our collection of information from other sources.  

Modifications to this Privacy Policy 

We generally keep this Privacy Policy posted on our website and accessible in our Applications.  You should review this Privacy Policy frequently, as it may change occasionally without notice. Any changes will be effective immediately upon posting the revised Privacy Policy.  WHEN YOU USE OUR SERVICES, YOU AGREE TO THIS PRIVACY POLICY.  IF YOU DO NOT AGREE TO THIS PRIVACY POLICY OR ANY CHANGES, WE MAY SUBSEQUENTLY MAKE, IMMEDIATELY STOP USING OUR SERVICES.  Please note, however, that if we decide to use your personally identifiable information in a manner materially different than what is provided in this Privacy Policy or what we advised at the time it was collected, we will notify you of this change by email to the last email address provided to us or through our Applications.  You will have a choice (using an “opt-out” opportunity) as to whether or not we use your information in this different manner.  In such cases, we will use your personally identifiable information by the terms in place when the information was collected.  


We typically collect two kinds of information about you when you use our Services: (a) information that you provide that personally identifies you and (b) information that does not identify you but that we automatically collect when you use our Services or provide us.  

(1)  Personally Identifiable Information:  Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, such as your name, address, or phone number. As a general policy, we do not automatically collect your personally identifiable information when you visit our website. In certain circumstances, we may request, allow, or otherwise provide you an opportunity to submit your personally identifiable information concerning a feature, program, promotion, or some other aspect of our Services.  For instance, you may: (a) provide your name, mail/shipping address, email address, credit card number, and phone number when registering with our Services, including the use of our online store, or in connection with a contest entry; (b) provide certain demographic information about yourself (e.g., age, gender, purchase preference, usage frequency) when using our Services, participating in a survey or poll, or joining a club; or (c) post a general comment and/or recommendation on our Services. Certain information may not be personally identifiable when standing alone (e.g., your age) but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; in many instances, however, this type of information is required to participate in the particular activity, realize a benefit we may offer, or gain access to certain content or features available through our Services.   

(2)  Non-Personal Information: Our definition of non-personal information is any information that does not personally identify you. Non-personal information can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We obtain non-personal information about you from the information you provide us, either separately or with your personally identifiable information. We also automatically collect certain non-personal information from you when you access our Services with your equipment. This information can include, among other things, your mobile device, other applications or software that you are using, your wireless carrier, your IP addresses, the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, Opera), the websites you were on previously, the third party website from which your visit originated, the operating system you are using (e.g., Vista, Windows XP, Mac OS, Android, iPhone) on your equipment, the domain name of your Internet service provider (e.g., CenturyLink, Google, Cox, AOL), the search terms you use on our Services, the specific web pages you visit, how much you use our Services, and the duration of your visits.  

(3)  Location Information: When you use our Services, particularly our Application(s), we may automatically collect certain equipment (mobile device) specific information.  This includes the general or specific location of your Equipment through GPS, Bluetooth, or WiFi signals.  Before we collect or send location-specific information, it is our practice to ask for your consent.  In some instances, your operating system may not allow you to install an Application without giving us consent. In all instances, you may withdraw your consent by turning off location features for your equipment – the Application will still work, although certain location features may not function. 


(1)  Personally Identifiable Information: The personally identifiable information you submit to us is generally used to carry out your requests, respond to your inquiries, better serve you, or in other ways naturally associated with the circumstances in which you provided the information. We may also use this information to contact you later for a variety of reasons, such as customer service, providing you promotional information for our products or those of our parent company, subsidiaries, or other affiliated companies (“affiliated companies), or to communicate with you about the content or other information you have posted or shared with us via the use of our Services. You may opt out from receiving future promotional information from our affiliated companies or us or direct that we not share your information with any affiliated companies, as set forth below.   

In certain instances, we may also share your personally identifiable information with third parties performing functions on our behalf (or on behalf of our affiliated companies) or accessing the Services (e.g., vendors that process credit card orders, deliver our merchandise, administer our promotions, provide us marketing or promotional assistance, analyze our data, assist us with customer service). These third parties agree to use this information, and we share information with them only to carry out our requests or provide Services. In addition, we may share your personally identifiable information with participating sponsors to a program or promotion (e.g., sweepstakes or contest) you enter via our Services and with third parties who assist us in using the content or other information, you have posted or shared with us via our Services (e.g., production companies we may use). Further, we may share your personally identifiable information with third parties, such as our co-promotional partners and others with whom we have marketing or other relationships. Except as provided in this Privacy Policy, our Terms of Use, or as set forth when you submit the information, your personally identifiable information will not be shared or sold to any third parties without your prior approval.   

(2)  Non-Personally Identifiable Information: We use non-personally identifiable information in various ways.  For example, we may use non-personally identifiable information to evaluate the use of our Services (e.g., visits to our website, use of our Applications), analyze site traffic, track purchases, gauge coupon redemption rates, understand customer needs and trends, carry out targeted promotional activities, and to improve our Services.  We may use your non-personally identifiable information or aggregate it with information we have obtained from others.  We may, among other things, share your non-personally identifiable information with our affiliated companies, allow third parties to collect such information directly from you, and/or sell the non-personally identifiable information to third parties to achieve these and any other business objectives (e.g., generate revenue, form alliances).  It is, however, important to remember that your non-personally identifiable information is anonymous information that does not personally identify you.  


(1)  Cookies and Web Beacons: We automatically receive and store certain types of non-personally identifiable information whenever you interact with us. For example, like many websites, we use “cookies” and “web beacons” (also called “clear gifs” or “pixel tags”) and embedded scripts to obtain certain types of information when you use or access our Services.  Cookies are small files that we transfer to your computer’s hard drive or your web browser memory to enable our systems to recognize your browser and provide convenience and other features. Web beacons are tiny graphics with a unique identifier, similar in function to cookies. They may be used to track the online movements of users when an email has been opened and to provide other information. 

Examples of the information we collect and analyze in this manner include the Internet Protocol (IP) address used to connect your equipment to the Internet; computer and connection information such as browser type and version, operating system, and platform; your activities on our website, including the products you view or search for, as well as the URL you come from and go to next (whether this URL is on our website or not); and a cookie number. It is important to note that the cookies and Web beacons we use do not contain or are tied to personally identifiable information about you.

If you are concerned about the storage and use of cookies, you may block or limit the storage of cookies via browser controls or other software (we do not make any promise that our Services will recognize or be able to work with any such browser controls/software – see below for Do Not Track options).  You may also be able to delete cookies manually from your equipment through your internet browser, operating system, or other programs.  Please note, however, that some portions of our Services will not function properly or be available if you can block and/or delete cookies.  

(2)  Preference-Based Advertising: We may work with third parties, including advertising companies and website analysis firms, who use cookies and web beacons to collect non-personally identifiable information when you use our Services, including, without limitation, our website and third-party sites.  This non-personally identifiable information, gathered through cookies and web beacons, is typically utilized by these third-party advertising companies (i.e., advertising networks) to serve you with advertisements while on third-party sites tailored to your preferences and needs.   If you do not wish to participate in this activity, go to and follow the simple opt-out process.  

A couple of important notes about this opt-out tool: (1) it includes all the advertising networks that we may work with, but also many that we do not work with; and (2) it may rely on cookies to ensure that a given advertising network does not collect information about you (“Opt-out Cookies”) – an explanation of how Opt-out Cookies work can be found on  Therefore, if you use different equipment, change web browsers, or delete these Opt-out Cookies from your computer, you must perform the opt-out task again. 

(3) Do Not Track Features: Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for preference-based advertising purposes (“DNT Notice”). Some browsers are, by default, set to provide a DNT Notice, whether or not that reflects your preference. Providing a DNT Notice is often touted to ensure that cookies, web beacons, and similar technology are not used for preference-based advertising purposes – that is, to restrict the collection of non-personally identifiable information about your online activities for advertising purposes. Unfortunately, DNT Notices may not effectively accomplish this goal, given how preference-based advertising works. For this and various other reasons, with respect to our website, we do not take any action based on browser-based DNT Notices. Rather, if you do not wish to participate in preference-based advertising activities, follow the simple opt-out process identified above.   


(1)  IP Addresses: An IP address is a number automatically assigned to your equipment whenever you access the Internet. Web servers (computers serving web pages) automatically identify your equipment by its IP address. When visitors request pages from our website, our servers typically log their IP addresses. We collect IP addresses for system administration purposes, report non-personal aggregate information to others, and track the use of our Services. IP addresses are non-personally identifiable information and may be shared as provided above. It is not our practice to link IP addresses to anything personally identifiable; the visitor’s session will be logged, but the visitor remains anonymous to us. We reserve the right, however, to use IP addresses to identify a visitor: (a) at the request of the visitor; (b) when we feel it is necessary to enforce compliance with our Service rules; (c) to fulfill a government request; (d) to conform with the requirements of the law or legal process; (e) to protect or defend our legal rights or property, our Services, or other users; or (f) in an emergency to protect the health and safety of our customers, fans, or the general public.  

(2)  Social Networks: We may offer you the ability to create or login to your account with us through accounts you may have with various social network platforms, such as Facebook or Twitter (each a “Social Network Account”).  To do so, you may be required to provide or allow our Services to access your Social Network Account login information.  By granting us access to your Social Network Account, you understand and agree that we may access, make available, and store any content you have provided and stored in your Social Network Account (e.g., friends, mutual friends, contacts).  We may make this information available on or through our Services and to our users.  You may be able to restrict what information is shared and how it is used through privacy and other settings.  Also, depending on the privacy settings you have set in your Social Network Account, personally identifiable information may be shared with us and made available through our Services and to our users. 

(3)  Email Communications:  If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference.  For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email.  We may send you emails for a variety of reasons –such as emails in response to your request for a particular service or your registration for a feature that involves email communications that relate to purchases you have made with us (e.g., product updates, customer support), about our other products, services, or events, or when you consent to be contacted by email for a particular purpose.  In certain instances, we may provide you with the option to set your preferences for receiving email communications from us – that is, agree to some communications but not others. You may “opt-out” of receiving future commercial emails from us by clicking the “unsubscribe,” “opt-out,” or similar link included at the bottom of most emails we send, or as provided below; we reserve the right, however, to send you transactional emails such as customer service communications.  

(4)  Transfer of Assets:  As we continue to develop our business, we may sell or purchase assets.  If another entity acquires us or all (or substantially all) of our assets, the personally identifiable information, and non-personal information we have about you will be transferred to and used by this acquiring entity, though we will take reasonable steps to ensure that your preferences are followed.  Also, suppose any bankruptcy or reorganization proceeding is brought by or against us. In that case, all such information may be considered an asset of ours and, as such, may be sold or transferred to third parties.  

(5)  Other: Regardless of any other provision in this Privacy Policy, we reserve the right to disclose any personally identifiable or non-personally identifiable information about you if we are required to do so by law concerning copyright and other intellectual property infringement claims or if we believe that such action is necessary to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property of our Services or other users; or (d) in an emergency to protect the health and safety of our customers or the general public.  

(6)  Your California Privacy Rights:  Under specific provisions of the California Civil Code § 1798.83, residents of the State of California have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain personally identifiable information as defined under California law during the preceding year for third-party direct marketing purposes. You are limited to one request per calendar year. In your request, please attest that you are a California resident and provide a current California address for our response. You may request the information in writing as provided in Section I below.                                                     

E.         PUBLIC FORUMS  

We may offer chat rooms, blogs, message boards, or similar public forums where you and other service users can share information and communicate – e.g., places where you can post your resume and profile. The protections described in this Privacy Policy do not apply when you provide information (including personal information) concerning your use of these public forums.  We may use personally identifiable and non-personal information about you to identify you with a posting in a public forum.  Any information you share in a public forum is public information and may be seen or collected by anyone, including third parties that do not adhere to our Privacy Policy.  We are not responsible for events arising from distributing any information you choose to publicly post or share through our Services. 

F.         CHILDREN  

The features, programs, promotions, and other aspects of our Services requiring the submission of personally identifiable information are not intended for children. We do not knowingly collect personally identifiable information from children under 13. Specific benefits of our services may be restricted to adults aged 18 or older.  If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us, please get in touch with us as provided in Section I below.  A parent or guardian of a child under the age of 13 may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof.  


We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse, and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online or through our Services and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by email (at our sole and absolute discretion) to the last email address you have provided us in the most suitable time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation.  We evaluate new technology for protecting information from time to time, and when appropriate, we upgrade our information security systems. 


Our Services may link to or contain links to third-party websites that we do not control or maintain, such as in connection with purchasing products we may recommend or reference via our Services and advertisements you may see while using our Services.  We are not responsible for the privacy practices employed by any third-party website.  We encourage you to note when you leave our website and to read the privacy statements of all third-party websites before submitting any personally identifiable information.  


You may contact us as provided below if: (a) you have questions or comments about our Privacy Policy; (b) you wish to make corrections to any personally identifiable information you have provided; (c) you want to opt-out from receiving future commercial correspondence, including emails, from us or our affiliated companies; or (d) wish to withdraw your consent to sharing your personally identifiable information with others.  

Phone: (317) 492-6748
ATTN: Digital Media
Indianapolis Motor Speedway Museum
4750 West 16th Street
Indianapolis, IN 46222  

We will respond to your request and, if applicable and appropriate, make the requested change in our active databases as soon as reasonably practicable. Please note that we may be unable to fulfill specific requests while allowing you access to certain benefits and features of our Services.   


This Privacy Policy, as posted on this website, is the sole statement of our privacy policy concerning our Services, and no summary, modification, restatement, or other version thereof, or other privacy statement or policy, in any form, is valid unless we post a new or revised policy to the website.