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Sponsoring an exhibit, event or program at the Museum is an excellent way to support our mission and connect your brand to over 375,000 race fans and car enthusiasts through in-person and online interaction.

2024 Sponsors

The Indianapolis Motor Speedway is an international icon of racing history and a key attraction for those visiting Indianapolis from across Indiana, the United States and the world. People come to the Museum for the stories it tells of the Speedway. Through engaging temporary exhibits, one-of-a-kind tours of the Speedway, a permanent collection of race winning cars and a growing social media presence the Museum reaches over 375,000 every year.

Sponsorship is an impactful way of supporting the Indianapolis Motor Speedway Museum and our mission to celebrate more than a century of the innovation, thrill and cultural significance of motor racing at the Indianapolis Motor Speedway. It also connects your brand to museum members, car enthusiasts and race fans from all across the world.

Recognition and Benefits

The Museum provides a wide variety of ways for your business or organization to get involved, to thank you for your support and bring awareness to your brand. Benefits of sponsorship include:

  • Name recognition for exhibits, events, speaker series and other programs
  • Recognition on the Museum’s website and promotion on social media channels
  • Opportunities to reach museum members through monthly member newsletters and targeted communications
  • Tickets for track tours and museum events

Many other options are available to partner with the Museum and connect you to the audiences we serve. If you are interested in strategic partnerships or sponsorships with The Indianapolis Motor Speedway Museum, please call 1 (317) 492-5704 or email