SONAX USA Named ‘Official Car Care Product’ of the Indianapolis Motor Speedway Museum

Indianapolis Motor Speedway Museum is pleased to announce a renewed partnership with SONAX USA and has named the company Official Car Care Product of the IMS Museum.

SONAX is a global leader in premium car care products. Founded in Germany in 1950, SONAX is distributed in more than 100 countries today and has participated in motorsports for 30 years.

SONAX USA, based in Westfield, Indiana, has partnered with IMS Museum on several initiatives in recent years and has been designated “Official Car Care Product” since 2017.

“We are pleased to continue our partnership with the Indianapolis Motor Speedway Museum and honored that they trust SONAX products with their valued collection,” said Rob McCrary, Managing Director for Vision Investments (the US importer of SONAX products).

Under the new agreement, SONAX USA will play an active role with the IMS Museum Restoration department staff to preserve and maintain the hard surfaces on the Museum’s vast and priceless vintage automotive and motorsports collection.

In addition to providing premium car care products, SONAX USA will conduct training sessions for the Museum’s detailing team and provide consultation and process recommendations to complete the most delicate and challenging IMS Museum Restoration projects. SONAX USA staff will also provide support upon request for IMS Museum events and workshops.

In 2019, SONAX USA and the museum’s Restoration team collaborated on a “preservation project,” which saw the group take historic vehicles with compromised finishes and restore them to the IMS Museum’s extremely high standards. SONAX USA has also prepared IMS Museum-owned vehicles for high-profile events such as the Pebble Beach Concours d’Elegance and the Museum’s featured exhibits.

Learn more about SONAX USA and quality SONAX products by visiting their website:

For information on IMS Museum ticket prices, memberships, current and permanent exhibits and news, visit or call the Museum at 317-492-6784 between 9 a.m. and 5 p.m. daily March through October, and 10 a.m.-4 p.m. November-February.


About SONAX USA: Through intensive research and development, SONAX constantly improves and expands its product portfolio. Since 1950, the brand has been synonymous with the highest standard and constant advancement in the car care sector. SONAX is the #1 brand in Germany and a leading brand in Europe. SONAX is an official sponsor of Hoonigan Racing Division and Ken Block. Innovation, keen feel for market demands and excellent product performance have played a major role in the success of SONAX. All SONAX products are developed and manufactured in Neuburg, Germany. For more information, visit


About the IMS Museum: The Indianapolis Motor Speedway Museum is home to one of the world’s premier motorsports and automobile collections, with interpretive emphasis on the Indianapolis 500 and its role as an American icon of sporting tradition and innovation.

Located inside the famed 2.5-mile Indianapolis Motor Speedway oval, the IMS Museum is a nonprofit 501(c)(3) organization which relies on the support of visitors, members, donors and corporate partners, who make possible our daily operations, exhibits, educational programming, and restoration and preservation initiatives.

For more information about the IMS Museum, please visit, contact the Museum at 317-492-6784, or find us on Facebook, Instagram, Twitter, YouTube and LinkedIn.