Indianapolis Motor Speedway Museum to Open “Granatelli: Larger Than Life” on August 1, Celebrating the Legacy of Racing’s Most Colorful Promoter

The Indianapolis Motor Speedway is pleased to announce a new exhibit opening August 1 dedicated to one of most colorful and influential personalities in racing history: Andy Granatelli.

Our tribute to the inimitable Andy Granatelli runs through June 20, 2021!

“Granatelli: Larger Than Life presented by O’Donovan & McCardel Wealth Management of Raymond James” will chronicle the life and legacy of Granatelli, the marketing wizard who turned an oil additive – STP Oil Treatment – into a household name, and won the Indianapolis 500 as a car owner through sheer will, persistence and a work ethic engrained from childhood.

The Granatelli brothers were a true rags-to-riches, “American dream” story. Andy, his older brother, Joe, and younger sibling, Vince, grew up in a tough Chicago neighborhood, yet the trio were automotive entrepreneurs before their teenage years, providing service on cold winter days.

The brothers soon would promote races at Chicago’s Soldier Field, barnstorm across the Midwest fair circuit with an auto thrill show, and eventually build the family business, Grancor, into a multimillion-dollar powerhouse.

Through much of the 1960s and ‘70s, Andy Granatelli used the Indianapolis 500 to increase the popularity of STP by displaying the logo prominently on everything from team uniforms to billboards, and by handing out free STP decals by the thousands. His tireless promotion, including rubbing elbows with A-list celebrities, also elevated the race’s popularity. One classic example was when Granatelli invited late-night talk show legend Johnny Carson to drive the STP Paxton Turbine at IMS in Fall 1967.

After years of heartbreaking near-victories, Granatelli finally achieved victory at the “500” in 1969 with driver Mario Andretti, and the ebullient Granatelli created one of the race’s most endearing moments by planting a massive kiss on Andretti’s cheek in Victory Circle.

“Granatelli: Larger Than Life presented by O’Donovan & McCardel Wealth Management of Raymond James” will occupy the IMS Museum’s North Hall and Gallery through June 20, 2021. It will accompany the museum’s popular exhibit, “From the Vault presented by Bank of America,” which has been extended through March 21, 2021.

To learn more about the Museum and its many exhibits, tour options, special events and educational programming, please visit, or contact the Museum at 317-492-6784, or find us on Facebook, Twitter, Instagram, YouTube and LinkedIn.


About the IMS Museum: The Indianapolis Motor Speedway Museum is home to one of the world’s premier motorsports and automobile collections, with interpretive emphasis on the Indianapolis 500 and its role as an American icon of sporting tradition and innovation.

Located inside the famed 2.5-mile Indianapolis Motor Speedway oval, the IMS Museum is currently closed due to the COVID-19 National Emergency but is scheduled to reopen July 7. The Museum is normally open 363 days a year (closed Thanksgiving and Christmas) and is a nonprofit 501(c)(3) organization which relies on support from admissions, tours, sponsorships, annual memberships and planned giving for its operations, educational programming, restoration and preservation efforts, and special exhibits and events.

Resources During COVID-19 Closure: Please visit for more information and to enjoy our growing database of education materials and archives. We are updating our social media frequently during our closure, so find us @imsmuseum on Facebook, Twitter, Instagram, and visit our pages on YouTube and LinkedIn. The Museum will announce reopening protocols soon.